At Keytree we have created a new application called Store Trek that delivers a 3D shopping experience in your home using the microsoft Kinect.
Powered by K-Motion Store technology. This is the first incarnation of a 3D store that crosses the divide between in store and online shopping. Online is quick and convenient and products are recommended to you but the experience is not very engaging or immersive. In store you can see entire product ranges but they are not tailored to you, you have to travel to the store and get stuck in the queue at checkout. Store Trek takes the benefits of in store by delivering tailored virtual shelves in a virtual store layout driven by a personalisation engine you would have with an online store.
The kinect allows you to walk round the TV with the shelves automatically adjusting to give you the rich 3D experience. Rendering tens of thousands of products from real retailers in realtime you can purchase items by reaching out towards the shelf and the product will be added directly to your basket.
This eCommerce solution based in the cloud could be used to shop for your groceries from Tesco or items from Amazon or Ebay.
Additionally to CEO Vision core application we used the framework to create an iPad application that acts as a controller for a 3D augmented reality way to construct a kitchen. The 3D augment of the kitchen actually sits on top of the ipad and using the controls on iPad you can change aspects like the flooring and the wall colour. This application is delivered to the user’s glasses in full 3D so each eye sees a different image based on their separation so it makes the kitchen look as real as the iPad.
The live objects works slightly differently. The concept behind this was to be able to show you what objects looked like in real situations in your own home. In the video below we show the application working with a door. The door is tracked and an virtual door is overlaid. The user can open and close the door and it gives the experience of having the genuine article before buying.
This application is powered by the spatial operating system of CEO Vision.